A UX beginner’s journey to defining content design — When I started my journey into UX design, I completely underestimated the number of different roles that fit into a “UX” team. In my novice mind, it was a UX Designer and maybe a UX Researcher. But, as I continued learning and expanding my field of view, I realized that…

Have you ever started learning something new, and then your mind opens to the world around you, and you see it everywhere? That’s what happened with me and UX writing. — Learning about user experience design has opened up a whole world of new careers for me: design, research, and (of course) writing. UX writing to me is a leveled-up version of what I currently do as a freelancer. It’s more than writing blogs and web copy; it’s about creating an…

A comprehensive guide to becoming a Product Marketing Manager (PMM) — In the last decade, product marketing has become one of the most sought-after marketing roles for many businesses. Product marketing wasn’t on my radar when I was completing my degree in 2017. In fact, it took almost 3 more years for me to learn about product marketing. Once I knew…

And why you should try new hobbies with your partner — Baking has been a hobby since I was a child. Not the scientific, measure-out-ingredients-in-grams type of baking but the straight out-of-the-box, toss-it-in-the-oven kind. It wasn’t until my mid-20s that I rediscovered baking and learned the art of creating the perfect loaf of bread, flaky croissant, and a not-too-sweet scone. …

And why parental leave options are just as important for dads — In November last year, my husband and I welcomed our first child. We were both fortunate enough to work for companies that allowed us to take paid parental leave as we embarked on this new journey. He got one month, and I got three. Now, I know better than to…

An outpouring of perspective on life, work, and finding my way through an overwhelming world — Growing up I was sold the story most of us have probably heard — “you can do whatever you want”. Every adult in my life relayed these words to me at some point. But — and there’s always a “but” — there were caveats. “You can do whatever you want…

Recently, I had several conversations about the role of marketing in product-led growth (PLG). Or more specifically — in PLG companies. Although the concept of PLG is not novel, the role of marketers in its implementation is continually developing. Let’s consider the definition of PLG: a business strategy where the…

Speed up the process, ask better questions, and stand out in your next interview with ChatGPT — With the current rate of layoffs and job switching, the job market has become saturated with people looking for new jobs. This influx of eager working professionals makes it hard to stand out. Application after application can quickly become a grueling process to find a new job that fits your…

The 5 reasons why all marketing teams need a product marketer. — In Marketing 101, you likely met the 5 P’s — price, promotion, place, people, and product. If your teacher was like mine, then the “product” piece was glossed over with a brief overview of product designs and packaging. But product marketing has become so much more than that. …