InProduct Marketing AlliancebyMarcus AndrewsWhy Narrative Design will replace Product Positioning in 2020In 2011, I joined the hypergrowth martech startup Wildfire. The company went from an idea to being acquired by Google for $350M-ish in…Mar 10, 20205153Mar 10, 20205153
Leanna JacksonForget the T-Shaped Marketer, You Should Be a Bar ChartBuild your skills broadly, understand how it all works together, and be a kick-ass marketer.Sep 3, 202330Sep 3, 202330
InUX CollectivebyLisa ZaneWhat it takes to bring a new product from 0 to 1For product managers, founders, startups, and anyone building or considering building a new product.Dec 29, 2021672Dec 29, 2021672
InThe Year of the Looking GlassbyJulie ZhuoThe 4 Stages of 0->1 ProductsThis was first published on my mailing list The Looking Glass. Every week, I answer a reader’s question.Nov 25, 201710.6K14Nov 25, 201710.6K14
Leanna JacksonThe Role of Marketing in Product-Led GrowthRecently, I had several conversations about the role of marketing in product-led growth (PLG). Or more specifically — in PLG companies…Apr 28, 2023Apr 28, 2023
Leanna JacksonNot sure about Product Marketing? Here’s why your team needs it.The 5 reasons why all marketing teams need a product marketer.Jan 26, 2023Jan 26, 2023
InBetter MarketingbyLeanna Jackson3 Product Marketing Podcasts You Should Hear in SeptemberTune in to these podcasts and learn something new this monthSep 6, 202217Sep 6, 202217
InBetter MarketingbyLeanna Jackson3 Product Marketing Podcasts to Listen to in AugustWhether you work as a PMM or just want to learn more, these podcasts are worth the listen.Jul 31, 20227Jul 31, 20227
InBetter MarketingbyLeanna JacksonProduct Marketing for BeginnersA comprehensive guide to becoming a Product Marketing Manager (PMM)Jul 15, 20222292Jul 15, 20222292
Leanna Jackson3 Things I Learned in My First 90 Days of Product MarketingAfew weeks ago I hit my 90-day mark being a Product Marketing Manager — or PMM. I’m not sure what I was expecting during this transition…Jun 26, 2022531Jun 26, 2022531
InBetter MarketingbyLeanna Jackson3 Product Marketing Podcasts to Listen to in JulyIf you’re in need of a few good podcast episodes this July, check out some recent favorites I’ve been listening to this month.Jul 6, 202211Jul 6, 202211
InBootcampbyLeanna Jackson4 Accessibility Rules All Marketers Should Keep in MindHere are a few things to keep in mind when it comes to accessibility in design and marketing.Apr 5, 2022601Apr 5, 2022601
InBetter MarketingbyLeanna JacksonProduct marketing vs performance marketingObservations from a former performance marketer transitioning into product marketJun 8, 2022534Jun 8, 2022534
Leanna JacksonObserving parallels in product and growth marketingHow a personal interest in Product Marketing led me to become a better overall Marketer.Jan 14, 2022Jan 14, 2022
InBetter MarketingbyLeanna JacksonLet’s talk about Duolingo (a case study on marketing + design)A deep dive into the design + product marketing strategy of the now-viral language learning appJan 17, 20221714Jan 17, 20221714
